Digi-Key Expands Local Presence into the United Kingdom and Ireland
Digi-Key Corporation has expanded its presence into the United Kingdom and Ireland with a dedicated local sales director and customer support resources to support a rapidly expanding customer base. Digi-Key also announced the opening of its European sales and support office in Munich, along with the appointment of three additional EMEA regional sales directors.
Ian Wallace, sales director, United Kingdom and Ireland, Digi-Key said, “Our expanded European presence will support Digi-Key’s traditional customer base along with an increasing number of corporate buyers requiring higher-volume production orders,” said Kris Haggstrom, vice president of strategic customer development, EMEA and Asia Pacific, at Digi-Key. “We are pleased to announce the appointment of senior-level sales directors like Ian Wallace who will play a key role in Digi-Key’s global growth.”
Ian Wallace joined Digi-Key in May 2012 as sales director for the United Kingdom and Ireland, leading the company’s global expansion by supporting both new and existing customers and suppliers in these regions. Since Wallace’s appointment, the company’s local customer base grew significantly, contributing to more than 41,000 customers in the EMEA region overall.
Wallace is responsible for building awareness around Digi-Key’s unique hybrid model for electronic component distribution and delivering a new level of efficiency and growth with a focus on product breadth, availability, and service. As part of Digi-Key’s expansion in the EMEA market, Wallace will lead business development initiatives around the company’s “Prototype-to-Production” model, supporting the needs of the engineer from product design to high-mix, low-volume production orders.
Wallace’s career spans 25 years in the electronics component industry, including sales leadership roles with Future Electronics, TDK, Panasonic, and 3M. In addition to holding several sales consultancy and business development roles, Wallace managed global accounts for Apple, Intel, HP, Fujitsu, Xerox, Sony, Toshiba, Hitachi, Ford, GM, and Pioneer.
“Digi-Key’s immense success in North America is a benchmark for expansion into the European market,” Wallace said. “Our unique hybrid business model, coupled with local sales representatives, is an equation for success and I am excited to be part of the Digi-Key team.”
Digi-Key also has a customer support center in the Netherlands with 31 agents who assist customers based within the EMEA region. In addition, the company has dedicated international resources working out of its headquarters in Thief River Falls, Minn., available 24 hours a day, 365 days a year. Digi-Key also maintains a customer support center in Israel with eight dedicated sales and customer service representatives.
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