Apple Shakes the Tree Again with iPad Air and Free OS Upgrades

Apple Shakes the Tree Again with iPad Air and Free OS Upgrades

Apple announced iPad Air, the latest generation of its category-defining device, featuring a 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20% thinner and 28% lighter than the fourth-generation iPad. With a narrower bezel, the borders of iPad Air are also dramatically thinner, making content even more immersive. Apple also announced the iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen to deliver razor-sharp text and detail in the same amazingly thin and light design.

The new iPads feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi, expanded LTE cellular connectivity, and the newly designed iOS 7 featuring hundreds of new features. The A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24% from the previous generation while doubling its performance and maintaining its up-to-10-hour battery life.

Apple also announced the launch of the all-new Mac Pro. Designed around an innovative unified thermal core, the Mac Pro features the latest Intel Xeon processors with up to 12 cores, dual workstation-class GPUs, six Thunderbolt 2 ports, PCIe-based flash storage, and ultra-fast ECC memory. The all-new Mac Pro, which starts at $2,999, will be available in December.

Finally, Apple announced that OS X Mavericks, the 10th major release of the desktop operating system, is available for free from the Mac App Store. With more than 200 new features, OS X Mavericks brings iBooks and Maps to the Mac; includes a new version of Safari; enhances multi-display support; introduces Finder Tabs and Tags; and delivers new core technologies for breakthrough power efficiency and performance.

“Mavericks is an incredible release, which introduces significant new apps and features, while also improving the performance and battery life of your Mac,” said Craig Federighi, Apple’s senior vice president of software engineering. “We want every Mac user to experience the latest features, the most advanced technologies, and the strongest security. We believe the best way to do this is to begin a new era of personal computing software where OS upgrades are free.”

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