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The
Past Decade: Industry’s Top Developments
What’s Next?
By John MacWilliams,
Bishop & Associates Inc.
So far, it’s been an
incredible century from a technological point of view. How do we
determine which innovations of the last decade should make the top 10
list? The electronics industry is so dynamic that it is hard to pick
individual winners. One thing is certain: Semiconductor technology is at
the top of the heap, along with software and system design.
Connector technology follows, but connectors have their own degree of
innovation at the intersection of mechanical and electrical design,
materials, contact, and manufacturing technologies.
Picking the top 10 in any category is hard because there have been a
mountain of new developments in the past decade. These have been led by
massive innovation in consumer electronics. We are not 100 percent
certain how all of this has happened, but here is a guess:
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The semiconductor industry
targeted consumer electronics (in its broader definition) because,
a) it represents the largest unit volume potential, and b) its
former analog design regime was ripe for digital silicon
development.
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Industry globalization
occurred in manufacturing and in demand. This set the stage for the
commercialization of major developments with world market potential
at required cost points.
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The world economy expanded
while coming out of the 2001 recession. Let’s not dwell on where we
are now. Hopefully, things are improving, but consumer electronics
is projected to be down another five to 10 percent in 2010.
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We cannot underestimate
China’s role in the 2002-2008 expansion period. Now, as wealth is
created, China should become the world’s largest market.
Picking these winners is also
interesting because it is subject to challenge—and should illicit
response from our readers. Let us know what you think at
atanghe@comcast.net.
Let’s
look at the top developments in segments:
Connector Technology Developments
Include:
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Sweeping adoption of
lead-free solder, halogen-free, and other environmental initiatives
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Small form factor
manufacturing and assembly at less than 0.4mm pitch
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Advances in design,
modeling, and simulation
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Advances in electronic
materials and molding
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Non-precious and
spot-plating processes
System
Technology Developments
Include:
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Moore’s Law: More than
Moore semiconductor device and packaging developments
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Wireless radio chip
development
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4G wireless web
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Flash memory developments
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Flat panel display
developments: LCD, OLED, LED, 3D
Emerging
Technology Developments
Include:
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Signal Integrity (Si)
Beyond Moore—Next breakthrough in Si.
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Green Technologies: Thin
film solar, lithium ion batteries, electric motors, fuel cells, etc.
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Nano materials, carbon
nanotubes, and other technologies in mainstream applications
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Solid state memory/hard
disk technology
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Virtual server/cloud
computing
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Optical silicon
developments/on-off chip
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Next-Generation Packaging:
Beyond conventional PCBs, MEMS, NEMS, printed electronics, optical
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Fully integrated
System-in-Package technology
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Next-Generation Wireless:
5G and beyond wireless telecommunications
Top 10
Hardware Developments
Why
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1.
iPhone, Blackberry, other Smartphones
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2.
iPod Music Players
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3.
MacBook
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4.
Digital Cameras and
Imaging
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5.
GPS Systems
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6.
HDTV/Flat Panel Displays
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7.
WiFi
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8.
VoIP
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9.
PC Servers
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10.
Broadband Internet
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Changes
wireless communication, forever
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Revolutionized music industry and consumer’s use
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Innovation
in design, operating systems, and hardware
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Rapid
changes in photography, forever
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Killer
application in mobility
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Sea change
in TV viewing
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Now
ubiquitous wireless networking
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The future
of landline telephone
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Massive
shift to economical servers
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Vital to
worldwide web enhancement
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Top 10
Connector Developments
Why
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1.
USB in all its iterations
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2.
HDMI
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3.
PCI Express, Express Card
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4.
LGA Sockets greater than 1,000 I/O
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5.
SATA
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6.
RJ45
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7.
DDR DIMM Sockets
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8.
Flash Memory Sockets
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9.
TCA and µTCA
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10.
Multi-Gb/s Backplane Connectors
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Has become
the most widely used connector
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Matches
rapidly growing multimedia
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Significant performance improvement to PCs
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Major
achievement in connector design
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Major
performance and packaging advance
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Venerable
and improved to 10Gb/s
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Masterful,
high-performance, cost-effective design
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Revolutionizes mobile devices
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Fresh and
badly needed design advances
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Major (and
multiple) connector design advances
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What’s in
our future?
World
Economy: 2010 will be a year of recovery, and it has already
started in the electronics market. However, a sustained recovery is
still questionable due to the lasting effects of the financial market
and housing meltdowns. Consumers are cautious and their spending habits
will take time to rebound. Our gut tells us growth will be modest until
2011 or 2012, and there remains the possibility of further economic
stress due to government debt and potential taxation—and private debt.
There could also be a sustained drought in consumer spending based upon
the psychological impact of 2008-2009.
Electronics Industry: We should fare better than almost any
other industry, because electronics is now in the DNA of our economy and
way of life. Semiconductor scaling is
slowing, but we expect new developments in areas such as
photolithography, system-on-chip, and system-in-package. Wireless technology and optics in Si will progress.
Next-generation broadband Internet, 4-5G wireless, HDTV, and WWWeb2 will
revolutionize new applications. The question will be: How fast can these
technologies spread throughout our society in a sub-optimal fiscal
environment?
Connector Industry: In equipment, the road ahead is bright,
assuming connectors can continue to meet increasing speed, density, and
other requirements—which they have always done. In the I/O world, there
will be continued attempts to a) reduce legacy ports, b) streamline I/O
choices, and c) move inexorably toward wireless. There are simply far
too many cables on the desktop for this not to happen. Whether WUSB will
be the answer remains to be seen.
Printed circuits are also ripe for change, and this will affect PC board
connector applications. The PCB platform is venerable and won’t go away.
But we expect to see developments in extended Si packaging as well as in
electro-optics and printed electronics. It behooves the connector
industry to stay abreast of these parallel, yet potentially disruptive,
technology developments.
John MacWilliams
Senior Consultant and Analyst, Bishop & Associates Inc.
John MacWiIliams has been in the electronics industry for over
40 years. His main
areas of experience have included: U.S. competitiveness
programs, market research studies, authored articles, field
sales and management, product marketing management, strategic
marketing, new product planning, venture development,
advertising and media relations, direct sales, manufacturers
representative, distribution sales management, and international
marketing. MacWilliams has worked with AMP, Diceon Electronics,
TRW, and IRC in marketing management positions. Prior to joining
Bishop & Associates, MacWilliams served as the group director of
marketing and new product planning for AMP.
MacWilliams graduated from Lehigh University with degrees in
business management and engineering. |