Avnet Technology Solutions Americas Inks Distribution Agreement with Texas Memory Systems
Avnet Technology Solutions signed a distribution agreement with Texas Memory Systems Inc. (TMS), an IBM company and a veteran of the enterprise data storage and digital signal processing industries. TMS, which was acquired by IBM in October 2012, selected Avnet to join its newly formed distribution channel. Under this agreement, Avnet will help IBM business partners, solution providers, and value-added resellers (VARs) in the US and Canada expand their data storage solutions capabilities with a broad portfolio of flash-optimized storage arrays and flash optimization software that help end-users increase the returns on their data center infrastructure investments.
“Time is money for any business, and flash-based storage solutions are incredibly powerful because they eliminate data latency between storage environments and client applications,” said Mark Martin, vice president of business development and marketing, Avnet Technology Solutions, Americas, IBM Solutions group. “Our business partners recognize that flash-based storage solutions are a smart way to optimize the storage environments of their customers and achieve the maximum benefits of IT infrastructure. Avnet will provide our partners with the tools and resources needed to capture new opportunities related to the flash storage market, while even further improving its customers’ satisfaction.”
Avnet will provide business partners with TMS’ full line of solid-state memory solutions, such as the RamSan family of shared rack-mount systems and Peripheral Component Interconnect Express (PCIe) cards. When implemented as part of a complete storage solution, these products will enable partners to improve their customers’ system performance by reducing critical issues in the data center, such as server sprawl, power consumption, cooling, and floor space requirements. Additionally, partners will be able to help their customers save money and invest more in innovation.
“The new relationship between Avnet and TMS will help us increase our flash-based storage sales,” said Stan Wysocki, vice president of sales, Mark III Systems. “We know Avnet will provide Mark III with the required enablement, marketing expertise, and market intelligence needed to effectively incorporate the TMS products into our solutions portfolio.”
With more than 25 years of IBM distribution experience, Avnet noted that it offers a variety of enablement services for business partners related to flash-based storage and TMS. This includes in-depth training and market education, such as custom executive coaching, and sales and technical training. Additionally, Avnet provides pipeline development and support, including lead generation and appointment-setting campaigns, customized end-user demand generation events, and executive briefings to close opportunities, as well as live and virtual demonstrations. Business partners can also gain greater specialization in the data center through Avnet’s SolutionsPath practices, focused on high-growth vertical markets, including energy, finance, government, healthcare, and retail.
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