Lexus Opens Luxury Brand Experience Space in Tokyo
Lexus International will open the first INTERSECT BY LEXUS luxury brand experience space in Tokyo’s Aoyama district on August 30 as part of its AMAZING IN MOTION endeavors. INTERSECT BY LEXUS are unique luxury spaces where people can experience Lexus without getting behind a steering wheel. Neither a dealership, nor a traditional retail space, guests are able to engage with Lexus through design, art, fashion, culture, film, music, and technology.
The Tokyo Aoyama district space and future INTERSECT BY LEXUS locations planned for select cosmopolitan cities like New York City and Dubai are developed by Masamichi Katayama, the world-renowned interior designer and founder of the interior design firm Wonderwall. The first floor of INTERSECT BY LEXUS TOKYO features a cafe and the Garage, an exhibition space for car culture and lifestyles. On the second floor visitors find the CRAFTED FOR LEXUS shop, featuring a collection of lifestyle items produced by brand companies that harmonize with Lexus’ philosophies, and a library lounge serving modern Tokyo-themed foods.
“INTERSECT BY LEXUS seeks to be a comfortable and inspiring space for interaction among people and between people and cars,” said Mark Templin, executive vice president of Lexus International. “These spaces will evolve as people gather and make connections. It’s not just a car company’s space but rather a place for everyone to treat as their own unique place.”
Copyright (C) 2013 LexisNexis, a division of Reed Elsevier Inc. All Rights Reserved.
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