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Say Cheese!
By Arthur Visser, Bishop & Associates
Inc.
People outside of our industry may
think connectors are limited to computers and high-tech devices. But
this continuation of our European connectors series illustrates that
connectors make nearly everything in our world work — even
cheesemaking.
It can sometimes be a creative
challenge to explain the connector industry to the average person
outside of our industry. It’s easy for people to understand that
connectors enable our computers and cellphones. But they are
integral to nearly every other part of our lives as well, right down
to the food we eat. Here’s a new way to illustrate it: Without
connectors, we wouldn’t be able to enjoy cheese. And the connector
industry and the cheesemaking business have a few other things in
common, too.

Any savvy diner will be familiar with
Boursin and Parmesan. These cheeses can represent France and Italy,
two important European economies, ranking second and fourth in size,
respectively, by GDP in the European Union. Continuing our series on
the European connector market (see
Germany
and
Switzerland) let’s take a closer look at France and Italy. Both
countries have a sizeable domestic connector market and are also
home to a number of important connector manufacturers, including FCI,
Souriau, Radiall, ATI-Interco, Nicomatic, ILME, Stelvio Kontek,
Cabur, and Compel.

In the years between 2005 and 2010,
both countries saw their domestic connector market decline in U.S.
dollar value. While Italy has been suffering from virtual stagnation
of its economy for the past decade, France has been going through a
difficult process of privatization of government-owned enterprises,
which, when the 2008 crisis hit, wasn’t easy to follow through,
resulting in a decline in specific industrial activities, which has
eroded the French connector market. The Italian connector market,
less than half the size of France’s connector market, was remarkably
resilient, despite the economic woes.


Both France and Italy have relatively
important industrial and automotive end-use equipment markets for
connectors, which, when combined, represent more than 45% of the
domestic connector market. Other important end use equipment
connector markets in both countries are the military equipment
market, the transportation (non-auto) market and the data
communication/telecommunication market.


The macro-economic downward trend in
both countries has left its traces in the respective connector
markets, illustrated by the next graphs, which depict the Compound
Average Growth Rate between 2005 and 2010 by country by end-use
equipment market sector. It shows the price both countries paid in
terms of the automotive industry (vehicle production) and a further
decline in the computer and peripherals connector market, which is a
trend in most Western European countries. Italy has also lost some
of its volume in the domain of consumer electronics, more
specifically its dominant position in the production of white goods,
which it now has to share with countries such as Turkey.


These high-level numbers give us an
idea of the domestic connector market in each country, but it can be
more interesting to focus on specific end-use equipment markets and
applications. Take, for example, the cheesemaking industry.
Cheesemaking is a highly regulated industry, serving millions of
customers at home and abroad. In 2007, Boursin production at
Unilever’s daughter company in France recorded a 100 million
turnover (50% in France).
In 2008, according to the
producers’ association, sales of Parmesan totaled €1.54 billion (25%
from exports).
The market for cheese-manufacturing
machine makers is robust, especially in Italy.
Cheese Machinery Manufacturers
Italy
FACCHINETTI SRL
DUE CI INOX SNC
ALMAC S.R.L.
ANDRITZ FRAUTECH S.R.L.
B.C. DI BETTATI CESARE E FABRIZIO E
C. S.N.C.
C.M.A.I. IMPIANTI S.R.L.
CAMPESE CARLO
CAVECCHI ENZO S.R.L.
DOM - INOX S.R.L.
FILIPPINI DI FILIPPINI SANTINO & C. S.N.C.
M. I. INOX - S.R.L.
MAGNABOSCO S.R.L.
MARTIK S.R.L.
MILKYLAB S.R.L.
PIETRIBIASI MICHELANGELO S.R.L.
PRIMA DI PANSA PENNA & C. S.N.C.
ROTA GUIDO S.R.L.
ROVERSI S.R.L.
ROVERSI UMBERTO & FIGLI MASSIMO & FAUSTO & C. SOC.N.COLL.
TECNOLAT S.P.A.
TECNOMECCANICA BELLUCCI S.R.L.


Italy is the world’s fourth-largest cheese producing country. France
is the third-largest cheese producing country, behind the United
States and Germany, but France is the biggest cheese exporting
country in the world. Italy takes fourth position in global cheese
exports.

The cheesemaking industry, and thus the production of
machinery used in the cheesemaking industry, is a very important
industry in Europe. Cheese continues to be the fourth most important
export product, measured in euro, of the EU food and drink sector.
Many varieties of connectors support this industry, including
BNC or SMA-905 connectors in measuring sensors; M8/M12 sensor
connectors; heavy-duty rectangular and circular connectors on the
machinery and PCB; and I/O connectors for the control boards and
control equipment like servomotors or inverters. Many of those used
“outside the box” will be designed to operate in the food industry,
where hygiene and thus cleaning of machines with aggressive cleaning
agents, water, and pressure hoses is important and requires high IP
grades (IP65/68 and IP69K)
and corrosion-resistant shells and housings. Products need approvals
for use in the food industry by regulatory bodies such as the FDA
(U.S.) or IEC/EFSA (Europe).

Electrical power plugs and sockets will have the same
requirements, as illustrated by the DSN connector by Marechal,
especially designed for the food industry.

To learn more about cheesemaking and to see a clear
illustration of the process, see
this brochure from SMC Corporation. Additional statistics on the
cheesemaking industry can also be found at
www.clal.it or
The Dairy Site. Or visit the next
International Cheese Technology Expo.
In any case, the next time you have a piece of cheese, think about
all the connectors that were used in producing this delight.
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Arthur Visser
Managing Director—Europe, Bishop & Associates Inc.
Arthur Visser has been active as a professional
in the industrial market for 25 years. He started his career at
Océ Corporate headquarters in Venlo, the Netherlands, and has
since worked in management positions for OMRON Corporation, a
leader in industrial automation equipment, and later as managing
director for HARTING Belgium/Luxembourg, a leader in industrial
‘heavy duty’ connectors. Arthur has a Bachelor of Science degree
in Airplane Engineering, degrees in marketing and finance, and a
master’s degree in e-media enterprising. His native tongue is
Dutch, but he also speaks English, French, German, and Russian.
Using his successful career and solid education as a stepping
-stone, Arthur started his own company in 2003 and is based in
Brussels. Arthur represents Bishop & Associates in Europe and is
as such a liaison for the European Connector industry. |
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